Case Study: Decathlon achieves 1157% over-delivery on forecasted transactions with Fifty

Decathlon drives 1,090% ROI with Fifty

Decathlon, a major sporting goods retailer, sought to launch a full-funnel campaign to drive awareness and sales for its Spring range, aiming for growth across the entire marketing lifecycle. The challenge involved navigating a complex, multi-platform landscape and required high-speed execution. They partnered with the vendor Fifty to address this.

Fifty used its unique audience intelligence platform to build custom audience "Tribes," creating 480 creative variants tailored to five specific groups. This strategy deployed AI-enabled custom segments on YouTube to scale reach. The results were profound, generating a staggering +1157% over-delivery on forecasted transactions and a 1,090% ROI driven by a 25% conversion rate. The campaign also significantly boosted brand awareness with 58.6 million impressions. Fifty's solution provided Decathlon with a sophisticated, repeatable blueprint for future growth.

Decathlon