Case Study: Bungie crushes eCPA targets with Fifty

Bungie crushes eCPA target with Fifty, hitting $220 in the UK and $228 in the US

The independent game development studio Bungie sought to increase active users for the launch of 'Destiny 2: Beyond Light Season 14' by winning back lapsed players and retaining current ones. They partnered with the vendor Fifty to run a multi-market video campaign across the US and UK to drive awareness and intent to play.

Fifty curated a highly-targeted campaign for Bungie. The results significantly outperformed the target, with Fifty delivering an eCPA of $220 in the UK and $228 in the US, both well under the campaign goal of $238.

Bungie