Case Study: Harry Potter & The Cursed Child boosts ticket sales with Fifty

Broadway Play 'The Cursed Child' boosts ticket sales with Fifty, driving $304k in revenue and 1500% ROI

The Broadway play 'The Cursed Child' faced the challenge of boosting ticket sales by cutting through the massive, generalized Harry Potter fanbase to find its most dedicated superfans. To achieve this, the play enlisted Fifty and its unique audience targeting capabilities to gain a deeper understanding of this broad audience and build a highly-tailored campaign.

Fifty implemented a solution that separated fans from superfans by analyzing audiences following multiple Harry Potter-related social accounts. This strategy identified three top-performing audience tribes, which led to a major boost in ticket sales. The campaign for Fifty's client generated $304k in revenue, delivered an impressive 1500% ROI, and achieved a cost-per-acquisition of just $35, well under the target.