Case Study: BrewDog expands its crowdfunding campaign globally with Fifty

BrewDog takes crowdfunding global with Fifty and drives 600% average ROI

The craft beer brand BrewDog sought to expand its Equity for Punks crowdfunding campaign into new international markets to raise £7 million. Their challenge was to move beyond their existing customer base to find and understand new, untapped audiences of potential investors globally. They partnered with the vendor Fifty to run a multi-channel digital marketing campaign.

Fifty used audience insight studies, combining BrewDog's CRM data with social data, to build detailed targeting strategies across multiple digital platforms and international markets. This solution enabled highly tailored campaigns for specific audience tribes in each country. The results were exceptional, with Fifty delivering an average ROI of over 600% across the campaign. This included a 678% ROI on Facebook and significantly boosted growth in new markets like Germany and Holland.

BrewDog