Case Study: Bombardier achieves 3.8M video views and stronger brand fame with Fifty

Bombardier drives 3.8M video views with Fifty

The customer Bombardier faced the challenge of effectively launching its new flagship aircraft, the Global 8000, to a highly specific audience of Ultra High Net Worth Individuals (UHNWI). The goal was to build brand fame and position the jet as the performance and luxury benchmark, a task made difficult by the small, hard-to-reach target market. The vendor Fifty was engaged to address this.

Fifty's solution was an audience-intelligence strategy that targeted UHNWIs by influencing their inner circle of advisors via bespoke audience "tribes" and a high-impact media plan. This included an innovative use of LinkedIn targeting for Connected TV. The campaign delivered outstanding results, including 3.8 million completed video views, a record-breaking 98.3% video completion rate on Amazon Prime, and a very low cost per completed view. Fifty's work successfully positioned the Global 8000 as the leading private jet and dominated its industry launch event.

Bombardier