Case Study: Actiph Water drives rapid expansion into new markets with Fifty

Actiph Water reaches 1.9 million users with Fifty

Actiph Water, a UK-based alkaline ionized water brand, sought to support its rapid expansion into new markets like the US and UAE and launch a new product, Acti-Vit. They enlisted the vendor Fifty to create a hyper-focused, data-led targeting strategy to achieve this growth.

Fifty built a bespoke segmentation analysis of the brand's audience and used its platform to create targetable audience segments for a full-funnel strategy. This approach ensured creatives were audience-specific to maximize media spend. The campaign was a major success, with Fifty delivering 4.8 million impressions, 70,000 clicks, and reaching 1.9 million unique users. The results were so positive that Actiph Water more than doubled its budget with Fifty.

Actiph Water