Case Study: Resorts World Builds Engaged Social Communities with Fifty & Five

Resorts World scales luxury resort social across 2 properties with Fifty & Five

The customer, Resorts World, faced the challenge of building a social media presence for two of its luxury resort properties with radically different characters: a tropical island in the Bahamas and a mountain retreat in upstate New York. Their goal was to make each location feel like a unique destination worth traveling to. They partnered with the vendor Fifty & Five for social media management and content creation.

Fifty & Five crafted aspirational lifestyle content that showcased each property's unique appeal, such as turquoise waters for the Bahamas and fall foliage for the Catskills. They also managed the community with an understanding of its high-value potential. The outcome was two highly engaged communities built under one brand umbrella, proving the strategy's effectiveness. The vendor successfully demonstrated that hospitality social media can scale across different property types.

Resorts World