Case Study: Kendall-Jackson strengthens its social media presence with Fifty & Five

Kendall-Jackson sustains a multi-year social partnership with Fifty & Five

Kendall-Jackson, an established wine brand, faced the challenge of maintaining relevance and engagement across evolving social media platforms while honoring its heritage and avoiding an outdated presence. They partnered with the vendor Fifty & Five for social media management and content strategy services to address this need.

Fifty & Five implemented a content strategy that balanced lifestyle aspiration with wine education, varietal storytelling, and seasonal campaigns across Instagram, Facebook, TikTok, and Pinterest. The solution resulted in a sustained multi-year retainer, making it one of the longest-running social relationships in the wine industry at the boutique agency level. The vendor's work established Kendall-Jackson's social presence as a benchmark for competitor brands.

Kendall-Jackson