Case Study: Enterprise Holdings manages six brands across two markets with Fifty & Five

Enterprise Holdings manages 6 brands across 2 markets with Fifty & Five

The customer, Enterprise Holdings, faced the challenge of managing distinct social media identities for its six brands, including Enterprise, National, and Alamo, across both U.S. and LATAM markets. Each brand required a unique voice and strategy to avoid sounding like a generic rental car company. The vendor, Fifty & Five, was engaged to provide social media management services to address this complex need.

Fifty & Five built separate content strategies for each brand while ensuring corporate alignment. They coordinated localization and community management across the different markets, successfully managing this enterprise-scale complexity with a small, agile team rather than a large agency pod. The outcome was a demonstration that this model could effectively scale to handle multiple brands and markets simultaneously, with the Enterprise Holdings engagement serving as the strongest proof point for Fifty & Five's approach.

Enterprise Holdings