Case Study: Blaze Pizza achieves 400% engagement growth with Fifty & Five social media strategy

Blaze Pizza grows engagement 400% with Fifty & Five

Blaze Pizza needed to support its explosive national growth as it evolved from an emerging concept to a household name. The challenge was to keep its social media voice consistent across hundreds of new franchise locations without flattening the regional personalities that made the brand feel local. They partnered with the vendor Fifty & Five to manage their national social media program.

Fifty & Five built and executed Blaze Pizza's national social media program, creating scalable content frameworks that balanced national campaigns with local-market responsiveness. This approach resulted in a 400% growth in engagement across their national social channels during the brand's hyper-growth phase, managing their social presence as it became one of the fastest-growing restaurant chains in U.S. history.

Blaze Pizza