Fifty Five and Five
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Case Study: Microsoft achieves clearer ROI on partner marketing with Fifty Five and Five's AI platform
A Fifty Five and Five Case Study
Microsoft tracks $10m in MDF ROI with Fifty Five and Five
Microsoft, a global technology corporation, faced a fundamental challenge in tracking the return on investment for the marketing development funds (MDF) it provided to its partners worldwide. To address this, they enlisted the expertise of Fifty Five and Five to develop a bespoke solution.
Fifty Five and Five built a custom AI platform called 'The Partner Benchmarking Tool' to analyze and score partner marketing efforts. This solution used machine learning to run over 40 tests on content, checking for everything from grammar to SEO. The tool provided Microsoft with unprecedented insights into their MDF ROI, analyzing over $10 million in funds and helping more than 10,000 partners globally.
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