Case Study: Microsoft Surface Team boosts lead generation and engagement with Fifty Five and Five's interactive microsite

Microsoft Surface Team boosts leads 4x with Fifty Five and Five

The Microsoft Surface Team sought to create a hero asset that would drive deeper engagement and more leads for their premium devices, moving beyond a traditional microsite. They partnered with the vendor Fifty Five and Five to develop an interactive content solution.

Fifty Five and Five created a unique interactive microsite through close collaboration between their writers and designers, resulting in an immersive and informative experience. The solution achieved significant results, including an average session duration of over eight minutes and generating four times more leads than a traditional e-book. The vendor's work was highly praised by Microsoft for raising the bar on content quality.

Microsoft Surface Team