Case Study: Yu Energy boosts brand impact and inbound leads with Fifteen

Yu Energy grows from 2014 launch to stock market success with Fifteen

Yu Energy, a rapidly growing UK-based supplier of energy and utilities to businesses, returned to the vendor Fifteen for assistance. Having grown significantly and floated on the stock market since their initial branding work, their challenge was to add depth to their brand presentation to reflect their strength, stand out in the marketplace, and drive inbound leads through an updated website and online presence.

Fifteen worked with Yu Energy to develop a customer-centric brand narrative, which was communicated through a unique visual language using a gradient wash. They created comprehensive brand guidelines, a tone of voice, and a bold, rebellious design style to differentiate the client. As a result, Yu Energy gained a flexible and distinctive brand identity that is applied across all marketing materials, helping them to continue growing and increasing their market share.

Yu Energy