Case Study: TRU achieves a future-proof brand and website with Fifteen

TRU refreshes its brand after 20 years with Fifteen

The customer, TRU (formerly known as 121 Systems), is a vehicle optimization solutions company that sought a comprehensive brand and web refresh from the vendor Fifteen. Their challenge was that their existing brand, which had been in place since their 2002 inception, had become outdated and no longer reflected their industry-leading position or future ambitions.

Fifteen implemented a full rebranding exercise, which included a strategic workshop that led to a new company name, TRU, and a new visual identity built on the 'Sovereign' archetype. This included a new color palette, iconography, and the strapline "We Deliver Your Promise." Fifteen also designed and developed a new, future-proof website with a user-focused sitemap, custom animations, and videography to showcase TRU's capabilities. The new brand and web presence successfully positioned TRU as a strong, modern leader in its field.

TRU