Case Study: Smartpod drives unprecedented enquiries with Fifteen’s social media marketing campaign

Smartpod drives 4,951 link clicks at £0.03 CPC with Fifteen

Smartpod, a company producing multi-purpose modular pods, partnered with the digital agency Fifteen to launch a low-cost paid social media campaign. Their challenge was to increase lead generation with minimal financial risk and little initial social media presence, all during the uncertain climate of the Coronavirus pandemic.

Fifteen created a highly targeted campaign focusing on gym pods, a product perfectly suited to the time. The resulting ad, featuring clear visuals and concise bullet points, performed exceptionally well. The campaign achieved a cost per click of just £0.01, garnered over 10,500 clicks, and reached over 74,000 people, leading to an immediate and significant spike in leads for Smartpod.

Smartpod