Fifteen
44 Case Studies
A Fifteen Case Study
Love My Skin, a beauty technology brand, required branding and packaging design to support the launch of their new flagship product, a Laser Hair Remover. Their challenge was to create a brand identity that would make the high-end product feel gentle and inviting, avoiding any intimidation around the concept of using a laser, while also ensuring it could stand alone and work alongside its parent company's existing brand. They hired the vendor Fifteen for this project.
Fifteen developed a comprehensive brand identity for Love My Skin, which included gentle typography, a custom floral pattern, and supportive line iconography. The solution was carried through to custom packaging and collateral, including a box, user guide, and welcome letter. The result was a cohesive and beautifully tied-together brand package that successfully positioned the product for its target audience.