Case Study: Innes England strengthens its brand and purpose with Fifteen

Innes England strengthens East Midlands brand with Fifteen’s new visual identity and 3-city conference rollout

Innes England, a respected commercial property business in the East Midlands, faced the challenge of an outdated brand that did not reflect its forward-thinking ambitions. Their marketing lacked a clear purpose and their internal brand values were not well understood by employees. To fuel new growth, they partnered with branding agency Fifteen for a complete repositioning.

Fifteen conducted workshops and discovery sessions to uncover the brand's core purpose. This led to a new brand identity centered on the motto "Make a great decision," symbolized by a modern red arrow logo. Fifteen implemented this new visual language across all materials, most notably on property 'For Sale' boards across the region. The result was a more authentic and emotionally resonant brand that was successfully launched to staff and presented at industry conferences, achieving full internal buy-in.

Innes England