Fifteen
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Case Study: Imran Khan Cancer Appeal (IKCA) boosts donations and engagement with Fifteen
A Fifteen Case Study
Imran Khan Cancer Appeal (IKCA) reaches 2nd overall for Website of the Year with Fifteen
Fifteen was approached to design and develop a new website for the Imran Khan Cancer Appeal (IKCA). The charity needed a website focused on raising vital funds to support free cancer treatment, screening, and education in Pakistan. The challenge was to create a positive, ambitious online experience that effectively guided users through the donation process.
Fifteen implemented a user-experience-focused website design with strong calls to action and a dedicated, streamlined donation area to minimize distractions. The solution included a responsive, retina-ready site featuring impactful storytelling elements. The result was an award-winning website, including a runner-up position for Website of the Year in the charity category. IKCA's UK manager praised Fifteen for their communication, design, on-time delivery, and post-launch support.
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