Case Study: Genie strengthens global brand consistency with Fifteen

Genie improves email click rates with Fifteen

Genie, a leading global force in the aerial lift industry, faced the challenge of ensuring visual continuity and a consistent brand voice across its diverse international markets in EMEAR. To further position itself as the industry standard for quality and reliability, Genie partnered with vendor Fifteen to create targeted multi-language campaigns.

Fifteen implemented a solution that involved creating a range of bold and visually distinctive adverts in multiple languages, focusing on the unique features of Genie's machines. The vendor also produced various marketing collateral, including newsletters and email communications. By streamlining Genie's email approach and targeting specific audience sectors, Fifteen helped improve click rates and increase overall customer engagement for the brand.

Genie