Case Study: Dura Pump improves user journeys and generates more qualified enquiries with Fifteen's website redevelopment

Dura Pump strengthens SEO foundations and generates more qualified enquiries with Fifteen

Fifteen helped Dura Pump, a specialist pump service provider, overcome the challenge of a website that no longer met its needs. The outdated site failed to reflect the business's direction or address its customers' requirements, necessitating a strategic repositioning to focus on user-centric journeys and lead generation.

The solution from Fifteen was a customer-led WordPress website featuring clear sector pathways, a guided help journey, and interactive tools. This new digital presence made complex services easier to understand, strengthened SEO foundations, and created more opportunities for meaningful enquiries, resulting in a platform that better supports Dura Pump's sector-led growth.

Dura Pump