Case Study: Dura Pump achieves zero blockages and sales confidence with Fifteen's Velocity Sentinam

Dura Pump saves £16,000 a week with Fifteen

Dura Pump, an engineering company with a solution for drainage blockages, faced the challenge of turning its technical innovation into a market-ready brand that could convince risk-averse facilities teams. They hired the vendor Fifteen to create a powerful brand and all the necessary sales collateral for their new product.

Fifteen developed the brand Velocity Sentinam, crafting its strategic positioning, visual identity, and a complete suite of sales enablement materials. This included a sales script, a messaging playbook, and a brochure that translated technical features into clear benefits. The results were highly measurable, including £16,000 saved per week for an NHS estate and 100% uptime for three years at a prison site, with sales team confidence dramatically increased. Every element was conceived and designed by Fifteen to meet Dura Pump's exact brief.

Dura Pump