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Case Study: Country Road Group achieves 5-year loyalty ROI targets two years early with Fielo Incentive Automation
A Fielo Case Study
Country Road Group - Customer Case Study
Country Road Group, one of Australia's largest fashion retailers, faced the challenge of managing multiple small, ad-hoc loyalty programs for its five brands. Their in-house tools were labor-intensive and inflexible, preventing scalability as they prepared to launch new brands. They sought a modern, adaptable, and Salesforce-compatible platform to replace their custom applications, leading them to partner with Fielo and implement its Fielo Incentive Automation solution.
Fielo implemented its native Salesforce platform to power distinct consumer loyalty programs across all of Country Road Group's brands, both online and in-store. The solution provided multi-tier program management, adaptable incentive design, and deep integration with Salesforce's CRM, Marketing Cloud, and Service Cloud. As a result of working with Fielo, Country Road Group exceeded its five-year program return on investment targets, achieving them two years ahead of schedule.
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