Case Study: CEAT achieves faster dealer loyalty and incentive automation with Fielo

CEAT Implements Fielo Salesforce-Native Loyalty and Incentive Automation Platform as Part of its Digital Transformation

CEAT, one of India’s leading tire manufacturers, faced a challenge with an inefficient CRM process that was straining its dealer relationships. Its sales team was spending excessive time on manual tasks and dealer support, taking up to six months to onboard new partners. To address this, CEAT's Chief Digital Officer sought a Salesforce-native solution to automate loyalty and incentives and turned to the vendor Fielo for its platform.

The Fielo solution was implemented to incentivize dealer participation in a new Salesforce portal. This streamlined processes, reducing warranty claim settlements from a manual process to just 15 minutes. The program successfully drove online adoption and provided valuable data. Fielo’s easy-to-deploy platform allowed CEAT to quickly create tailored incentive programs, significantly improving efficiency and dealer relations.

CEAT

Ritesh Arora

Chief Digital Officer