Case Study: Miche Pest Control achieves a 535% year-over-year increase in ROI with FieldRoutes

The power of integration has created a fully supported pest control business for Thomas Miche

Miche Pest Control, owned by Thomas Miche, launched in 2019 and wanted a marketing partner who would let him focus on pest control while handling digital marketing and lead generation. Already using the FieldRoutes Operations Suite, Miche chose FieldRoutes to add its Marketing Suite for a fully integrated, intuitive solution that would tie marketing, sales and operations together.

FieldRoutes built Miche Pest Control’s website, implemented SEO and the Sell Services Online feature, and deployed the FieldRoutes Marketing Suite and Trigger Rules to automate inbound/outbound lead generation, scheduling, billing and customer notifications. The integrated FieldRoutes solution delivered measurable gains: return on marketing spend up 107%, average cost per customer down 29%, online purchasing revenue up 11%, a 535% increase in ROI year‑over‑year (2019–2020), 315% more organic website traffic, average monthly invoices up 10.23% and average payment amounts up 10.52%.

Miche Pest Control

Thomas Miche

Owner