Case Study: City Wide Exterminating achieves $3M+ revenue and 20% annual growth with FieldRoutes

Fresh Start Fuels Wins For City Wide Exterminating

City Wide Exterminating, a family-owned pest control company near Charlotte, faced legacy processes, inconsistent technician performance, and inefficiencies in scheduling, billing and payments that hampered growth. To modernize operations they moved from earlier systems and adopted the FieldRoutes Operations Suite (FieldRoutes) in March 2020 to address payment collection, customer communications, routing and service agreements.

FieldRoutes enabled City Wide Exterminating to send agreements and capture cards on file before visits, automate follow-up messages with trigger rules, provide mobile access for managers and rich performance reporting—eliminating much field paperwork and manual collections. As a result City Wide surpassed $3M in revenue in 2023 with roughly 20% annual growth, grew commercial service from 2% to 17% in three years, improved lead-to-subscription conversion, and built a more productive, award-winning team using FieldRoutes.

City Wide Exterminating

Ashley Morrison

President