Case Study: Bug Head Pest Control achieves 25% revenue growth and 46% higher marketing ROI with FieldRoutes

Bug Head Pest Control desired to grow their business. With tools from FieldRoutes, they have done that and more

Bug Head Pest Control, a family-oriented pest control company serving the Dallas–Fort Worth area, sought to expand its customer base after merging two local firms. They had already been using the FieldRoutes operations suite to automate field service operations, billing, and customer communications but needed additional marketing tools to drive new business.

FieldRoutes delivered its Local SEO with Buy Services Online and the FieldRoutes Marketing Suite—integrated with the Operations Suite—and optimized Bug Head Pest Control’s Google My Business listing and reporting via the FieldRoutes Compass portal. The results: revenue up 25%, lead forms up 30%, calls up 42%, online buys up 31%, return on marketing spend up 46%, and cost per paying customer down 44%.

Bug Head Pest Control

Jeremy Hunter

Owner