Case Study: Aruza Pest Control achieves 38% lower cost-per-lead and slashes routing and billing time with FieldRoutes

Aruza Pest Control - Customer Case Study

Aruza Pest Control, founded by Solomon Airhart in Charlotte, NC, needed a technology platform to scale door-to-door sales, simplify training, and reduce manual work as the business expanded. To meet those needs he adopted FieldRoutes software, including the FieldRoutes Operations Suite, FieldRoutes Marketing Suite, and the PestRoutes Sales app.

FieldRoutes implemented an integrated solution to automate routing, billing, marketing and sales tracking; as a result Aruza lowered cost per lead by 38% YOY, grew organic traffic 20% YOY, increased Google Business Profile clicks 16% and calls 33%, and saw direct and indirect search rise 235% and 27% respectively. Routing time dropped from 10 hours/week to 30 minutes/month and invoicing went from five hours/day to minutes with automated batch billing, helping Aruza gain 10 positions on the PCT Top 100 and earn a spot on the Inc. 5000.

Aruza Pest Control

Solomon Airhart

Founder