Case Study: Zagol Milk digitises supply chain and sales operations with FieldPro

Zagol Milk registers 1,200 retailers with FieldPro

Zagol Milk, an Ethiopian dairy producer, faced significant challenges in tracking its downstream sales and upstream milk supply. All recording was done on pen and paper, leading to poor decision-making data. They had no identification for retailers and struggled to monitor milk quality from 220 smallholder farmers. To address this, Zagol Milk partnered with FieldPro to utilize its Agri Sourcing and Sales services.

FieldPro implemented a digital solution that included creating custom lists to identify all supply sources and retailers. This enabled real-time tracking of milk quality and sales force activity via GPS and dashboards. As a result of working with FieldPro, Zagol Milk fully registered 1,200 retailers, digitized 220 suppliers, and achieved a 50% increase in sales per representative, gaining full operational visibility.

Zagol Milk