Case Study: Vodacom Mozambique achieves real-time field reporting for 500+ promoters with FieldPro

Vodacom Mozambique captures 500K+ submissions in 10 months with FieldPro

Vodacom Mozambique, a leading mobile network operator, faced a challenge in verifying the effectiveness of a large-scale customer education campaign for its M-Pesa mobile money service. They needed to ensure that 500 street promoters deployed by their agency, Rural Digital Media, were actually performing their duties and that customer interactions were genuine. Their previous method of paper-based reporting was inefficient and lacked verification. To solve this, they implemented the FieldPro Agent Network app from vendor FieldPro.

The FieldPro solution used mobile app workflows to capture real-time GPS, photo proof, and comprehensive customer interaction data from promoters. This provided Vodacom with verifiable data and gave Rural Digital Media real-time performance dashboards. The results were significant: over 500,000 submissions were captured in 10 months, the manual work of two full-time data analysts was eliminated, and the solution was so successful it was expanded to three other countries. FieldPro provided the transparency and efficiency needed to validate the marketing spend and drive mobile money adoption.

Vodacom Mozambique