Case Study: Nestlé Vietnam achieves 100+ SKU detection with FieldPro Detect AI

Nestlé Vietnam detects 100+ SKUs with FieldPro

Nestlé Vietnam, a key player in the FMCG sector, faced significant challenges in managing its diverse trade marketing visibility programs across retail outlets. The company struggled with a lengthy, error-prone manual inventory process conducted by field agents, which led to complications in tracking compliance, high training costs, and limited visibility into operations. To address these issues, Nestlé Vietnam partnered with vendor FieldPro to implement its FieldPro Detect AI solution.

The FieldPro Detect solution utilized advanced AI and image recognition to allow agents to capture product photos for instant analysis, automating SKU and POSM detection. This implementation by FieldPro resulted in dramatically faster and more accurate store visits. Measurable impacts included the AI recognizing over 100 different SKUs with 97% accuracy, the processing of 15,000 visits and 40,000 photos weekly, and a significant reduction in both training time and cost per visit.

Nestlé Vietnam