Case Study: Groupe SEB boosts in-store visibility and brand ambassador performance tracking with FieldPro

Groupe SEB tracks 25+ brand ambassadors with FieldPro

Groupe SEB, a global leader in small domestic appliances, faced significant challenges in managing its team of 25 brand ambassadors across retail outlets in Kenya. The brand ambassadors were using paper and WhatsApp to record sales and stock audits, leading to time-consuming manual data collation, errors, and a lack of visibility for management. To address these issues, the company turned to FieldPro and its FieldPro Sales solution.

FieldPro implemented a mobile application that digitized the brand ambassadors' workflows with GPS check-ins, sales capture, and stock audits. This provided Groupe SEB with live reporting dashboards for real-time insights. The solution from FieldPro resulted in improved ambassador discipline and enabled daily performance tracking. The company successfully achieved 100% digital reporting, allowing management to easily monitor activities and sales data.

Groupe SEB