Case Study: Gaselia achieves 30,000-store supply visibility with FieldPro

Gaselia supplies 30,000 stores across West Africa with FieldPro

Gaselia Group, a major West African food and beverage producer, faced challenges including a lack of market data, inefficient tools for monitoring field staff, and low product availability across its retail outlets. To strengthen its sales capabilities, the company partnered with vendor FieldPro to implement its road-to-market and sales force automation solution.

FieldPro's solution involved first mapping Gaselia's entire outlet universe using a dedicated trade census workflow. This was followed by the rollout of role-specific automated workflows for all sales personnel. As a result, Gaselia achieved full visibility across its operations, supplying 30,000 stores and digitizing the work of over 200 field users across three countries.

Gaselia