Case Study: Gaselia strengthens sales operations and outlet visibility with FieldPro

Gaselia implementing the Road to Market methodology for a West African beverages group

Gaselia, a West African food and beverage company, faced significant challenges including a lack of market understanding, low product availability in retail outlets, and inefficient tools for monitoring its field staff. The company selected FieldPro's SaaS solution to help strengthen its sales capabilities and gain market share.

FieldPro's solution began with a comprehensive mapping of all retailers to build a foundational database. This was followed by the rollout of customized mobile workflows for sales representatives, merchandisers, and area managers. The implementation provided Gaselia with superior data quality and insightful commercial KPIs. As a result, FieldPro helped change the way 200 people worked, leading to high daily adoption rates and a strengthened internal reporting discipline, with plans to integrate additional modules for future growth.

Gaselia

Géraldine Schildknecht

Marketing and Commercial Director