Case Study: Fan Milk achieves digital last-mile sales visibility with FieldPro

Fan Milk digitizes 1,000+ agents and registers 15,000+ vendors with FieldPro

Fan Milk, a major West African food and beverage company, faced significant challenges in managing its vast network of freelance street vendors. High vendor churn and a lack of visibility into daily sales made it difficult to ensure consistent sell-out. Their objective was to implement a transparent, automated reporting system to track performance and reduce fluctuations.

FieldPro provided a mobile application that digitized the sales capture process for over 1,000 agents. This solution enabled the real-time tracking of vendor bookings and sales, replacing inefficient paper logbooks. As a result, Fan Milk registered over 15,000 vendors and deployed the system across six countries. FieldPro's platform also automated performance-based commission payments via mobile money, boosting vendor motivation and providing full operational visibility.

Fan Milk