Case Study: Fan Milk achieves efficient last-mile distribution with FieldPro

Fan Milk digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Fan Milk, a major West African food and beverage producer, faced a significant challenge with managing its network of freelance street vendors. Their sales data was captured on paper, making it difficult to track inventory at the agent level, understand sales performance, and reduce high vendor churn rates. To address this, they partnered with FieldPro to implement a digital solution for accurate and transparent sales reporting.

FieldPro provided its mobile Sales application to over 1,000 agents, enabling them to digitally register vendors, track inventory bookings, and log daily sales. This solution replaced inefficient paper logbooks and provided real-time visibility into the entire distribution chain. The results were impactful: within six months, over 15,000 vendors were registered digitally across multiple countries. FieldPro's system also enabled Fan Milk to implement a performance-based commission program, automating payments and significantly boosting vendor motivation and sales.

Fan Milk

Ziobeieton Yeo

General Manager West Africa