Case Study: Awash Wines doubles digital distribution with FieldPro

Awash Wines doubles digital distribution with FieldPro

Awash Wines, Ethiopia's leading wine producer with 90% market share, faced significant operational challenges including a lack of reporting dashboards, outdated manual data collection, and limited oversight of its sales force. To address these issues, the company turned to the vendor FieldPro and implemented its FieldPro Sales solution for sales force automation and distribution management.

FieldPro implemented a tailored solution that included geo check-ins, role-based workflow accessibility, and automated calculations for sales values. The system was rolled out to 100+ users across five distributors. This resulted in Awash Wines doubling its digital distribution efficiency and gaining comprehensive visibility into field sales activities and performance metrics.

Awash Wines