Case Study: Leading Consumer Products and Wellness Service Providing Company improves secondary sales visibility with FieldMax

Taking Control of Secondary Sales for Leading Consumer Products and Wellness Giant

Leading Consumer Products and Wellness Service Providing Company, a leading consumer products and wellness provider in India’s ayurveda segment, had more than 500 distributors in South India. Its sales team captured primary orders on paper and manually entered them into ERP, while secondary sales data was largely invisible, making it difficult to track consumer preferences and marketing campaign effectiveness.

FieldMax was implemented to automate order and stock capture, with FieldMax Office sending primary orders into ERP and FieldMax Mobile tracking distributor closing stock, order taking, competitor activity, and promotions. The company eliminated paper-based order taking for both primary and secondary orders and gained indirect daily visibility into secondary sales through FieldMax.