Case Study: International Group of Catering achieves real-time market visibility and higher salesforce productivity with FieldMax

Real-Time Market Insights for Global Company in the Frozen Foods Space

International Group of Catering, a fast-growing food company in India, was still relying on traditional sales methods across a large retailer base. That left the company with limited real-time visibility into market activity, along with challenges in asset tracking for its ice cream freezers, sales roster automation, and business intelligence.

FieldMax implemented a mobile retail sales solution with asset management features, secondary sales and stock tracking, automated roster support, and real-time analytics. The system helped International Group of Catering improve salesforce productivity by 20%, increase delivery timeliness by 33%, reduce back office efforts by 50%, and lower order-to-delivery timelines by 35%.