Case Study: German Multinational Group gains real-time secondary sales visibility with FieldMax

Helping Global Processed Food Giant with Secondary Sales Insights

German Multinational Group, a major European family enterprise with about 25,000 employees and turnover of almost 8 billion Euro, sold through a wide distributor network but had zero visibility after the sale. Its distributors were often not IT savvy, monthly reports arrived late, and the company had no access to retailer stock or tertiary sales, making it difficult to measure promotional effectiveness or field team productivity.

German Multinational Group implemented FieldMax to automate sales and distribution, including secondary order picking, retailer stock updates, and real-time order visibility at HQ through FieldMax Office. The system gave the company real-time visibility into secondary sales activity, helped optimize primary re-order quantities, supported daily tracking of marketing campaign effectiveness, and provided complete control over field sales productivity.