Case Study: Frozen Foods and Ice Cream Segment Company improves sales coverage and data accuracy with FieldMax

Digitally Enhancing Sales Effectiveness for Leader in the Frozen Foods Category

Frozen Foods and Ice Cream Segment Company, a leader in the frozen foods and ice cream segment with a large sales network in India, was struggling to manage a complex field organization and consolidate sales data. Manual reporting was time-consuming and error-prone, and the company was also looking for a Sales Force Automation tool to improve sales productivity and protect market share.

The company chose FieldMax mobility application to track secondary sales data, sales orders, inventory updates, merchandising, and asset tracking. FieldMax also enabled shelf space and product aging tracking, along with real-time visibility for distributor and headquarters teams. The deployment led to a 19% increase in daily sales call and retail outlet coverage in the first 3 months, a 90% improvement in data accuracy and fulfillment levels, and a 30% improvement in quantitative and qualitative decision making.