Case Study: In-Store Focus achieves 100% completion on national rollouts with Field Nation

InStore Focus 100% Completion on National Rollouts

In-Store Focus, a leading retail marketing brand consultant, was struggling with low execution rates—around 70%—on national rollouts for big-box retailers and needed a way to manage large-scale deployments for $100M+ clients without high upfront costs. CEO Mike Nigai turned to Field Nation and its marketplace/project-management platform to evaluate and scale their field-service execution.

By using Field Nation’s marketplace along with mass uploads, templates and real-time communication tools, In-Store Focus automated work distribution to hundreds of service providers, cut manual data entry and re-staffed problem locations quickly. The result: completion rates rose from about 70% to more than 99%, enabling 100% completion on national rollouts (for example, addressing the final 10 stores out of 1,000), while improving client communication and operational flexibility with Field Nation.

In-Store Focus

Mike Nigai

Chief Executive Officer