Case Study: Veggies Made Great drives trial and boosts sales with Field Agent

Veggies Made Great - Customer Case Study

Veggies Made Great, a producer of vegetable-based baked goods, faced the challenge of successfully launching several new products in a major retailer and needed a way to drive trial and build brand awareness. To meet this challenge, they partnered with Field Agent to utilize its Digital Demo and Ratings & Reviews programs.

Field Agent implemented a two-step solution. Their Digital Demo program enlisted shoppers to purchase and try the products, which drove an 8% increase in in-store sales during the campaign. Their Ratings & Reviews program generated authentic online feedback, resulting in an average star rating of 4.7. Field Agent's overall efforts contributed to a 23% sales increase for Veggies Made Great after the campaign.

Veggies Made Great

Christine Luongo

Brand Manager