Case Study: Red Thread Coffee boosts winter sales with Field Agent Buy & Try

Red Thread Coffee - Customer Case Study

Red Thread Coffee, a producer of organic bottled coffee, faced a significant winter sales dip and needed a way to boost sales while gathering rapid consumer feedback to inform its positioning. With in-store sampling not an option, they turned to Field Agent and its Buy & Try service.

Field Agent's Buy & Try program mobilized shoppers to purchase and try the product, providing valuable feedback on the experience. The solution helped Red Thread Coffee maintain its sales momentum during the winter, avoiding the typical seasonal decrease. The program also identified and helped quickly rectify out-of-stock issues. Results showed that 87% of participants were first-time buyers and 76% stated they would repurchase. Field Agent delivered these outcomes at a fraction of the cost, saving the customer an estimated $75,000 compared to traditional methods.

Red Thread Coffee

Kelly Reilly

Chief Executive Officer