Case Study: My Brother’s Salsa gains in-store pricing and promotion visibility with Field Agent Mobile Audits

My Brother’s Salsa - Customer Case Study

My Brother’s Salsa, a premium salsa brand, faced a challenge common to CPG brands: understanding real-world retail conditions. With products in 3,000 stores, CEO Ashley Pointer struggled to monitor in-store pricing, promotional execution, and competitive positioning. They needed a way to verify if promotions were live and see how their prices compared to competitors on the shelf, which their existing point-of-sale data could not provide.

To gain visibility, My Brother’s Salsa partnered with vendor Field Agent to conduct a 200-store Mobile Audit. This service used a crowdsourced network of shoppers to capture photo evidence of in-store conditions. The audit revealed critical insights, including that 39% of stores had promotional tags, 32% priced MBS as the most expensive brand, and 15% were not carrying the product at all. Field Agent provided the proof MBS needed to quickly resolve issues with distributors, preventing lost sales and ensuring correct retail execution.

My Brother’s Salsa

Ashley Pointer

CEO and Co-Owner