Case Study: My Brother’s Salsa boosts online reviews with Field Agent Ratings & Reviews

My Brother’s Salsa - Customer Case Study

My Brother's Salsa, a premium chips and salsa company, needed to quickly generate online customer reviews to provide evidence that shoppers loved its products. The company's challenge was to get over 30 reviews for three of its salsas in time for an important meeting. To address this, they turned to vendor Field Agent and utilized its Ratings & Reviews service.

Field Agent's solution enlisted shoppers via its mobile app to purchase the salsa, try it at home, and then post authentic reviews to the specified retailer website. This approach provided a rapid and affordable alternative to in-store demos. The results for My Brother’s Salsa were significant: Field Agent generated over 90 new online reviews with an average rating of 4.63 stars. Notably, 96% of the reviewers were first-time buyers and 89% stated they planned to repurchase the product.

My Brother’s Salsa

Ashley Pointer

CEO and Co-Owner