Case Study: Anheuser-Busch drives first-time purchases and positive shopper sentiment with Field Agent Digital Demo

How Anheuser-Busch Discovered a New Way to Sample

Anheuser-Busch, a leading alcoholic beverages brand, faced a significant challenge when the COVID-19 pandemic halted its traditional product sampling programs, which were vital for launching new products like Bud Light Seltzer. To overcome this, they turned to Field Agent and its Digital Demo service to find a safe, socially-distanced way to drive product trial.

Field Agent’s solution mobilized shoppers via its mobile app to purchase and sample the product at home. The Digital Demo program successfully drove first purchases, tracked repurchase intent, and generated positive online content. The results were impressive: 89% of participants were first-time buyers, 82% gave the product a positive rating, and 83% planned to repurchase, providing Anheuser-Busch with a highly effective alternative to in-person sampling.

Anheuser-Busch

Bronica Banks

Director of Shopper Marketing