Case Study: General Mills drives yogurt trial and repurchase with Field Agent Digital Demo

A Taste of Success: General Mills Increases Dollar Share in Yogurt Category

General Mills faced the challenge of driving initial trial for its new Oui by Yoplait dairy-free yogurt within the competitive Sprouts Farmers Market. The company needed a reliable and effective method to get the product into shoppers' hands to capitalize on its strong taste and accelerate household penetration in this emerging category.

Field Agent implemented its Digital Demo solution. This program mobilized shoppers to purchase and try the yogurt, provide feedback, and share their positive experiences. The results were highly successful, with 93% of participants being first-time buyers and 90% rating the product a 7 or higher. This effort led to a 1.5-point dramatic increase in dollar share for General Mills in the single-serve yogurt category within just two months.

General Mills

Lexus Ramsey

Shopper Marketing Lead, Natural & Organic Chains