Case Study: Rocheleau grows online sales from 0% to 55% with Fidelio ERP

How Rocheleau increased online sales from 0 to 55% with Fidelio

Rocheleau, a Quebec wholesaler of hardware for kitchen furniture and cabinets, needed to increase sales without expanding its sales force and to roll out a B2B e-commerce site tightly integrated with its ERP. After discovering their existing ERP could not easily support an online storefront, Rocheleau chose Fidelio ERP to provide a developer‑integrator solution that would embed e-commerce directly into their management system.

Fidelio ERP delivered a fully integrated e-commerce platform with real‑time inventory checks, automated order/price workflows, and ongoing, tailored enhancements plus hands‑on change management. The implementation enabled 24/7 ordering, reduced data‑entry errors, and shifted staff to higher‑value tasks; online sales rose from 0 to 32% in 2012 and reached 55% by 2020 (peaking at 57%), allowing Rocheleau to scale sales without growing its sales team.

Rocheleau

Marie-France Grenier

Director of Operations