Case Study: TopCashback Triples Card-Linked Customer Base with Fidel API

TopCashback - Customer Case Study

TopCashback, one of the UK’s largest cashback and rewards platforms, wanted to grow its card-linked customer base while reducing the cost and burden of PCI requirements on its existing programme. The company also aimed to increase the number of in-store offers, and turned to Fidel API for support.

By integrating with Fidel API, TopCashback launched the programme on its website in just weeks using secure iframes for bank card enrollment, eliminating its PCI compliance burden. Fidel API’s support for Visa, Mastercard, and American Express helped TopCashback triple its card-linked customer base in 3 months, while the platform now enrolls thousands of customers per day.

TopCashback