Case Study: Miconex drives local spend and loyalty with Fidel API

How Mi Rewards uses Fidel to build citywide loyalty programmes and support local businesses

Miconex, the company behind Mi Rewards, wanted to help support local SMEs while creating a seamless loyalty experience for shoppers. To do this, they needed a way to connect with many different POS systems without expensive, complex integrations or extra hardware, and they chose Fidel API’s Transactions API to help solve that challenge.

Using Fidel API, Miconex launched Mi Rewards as a citywide card-linked loyalty programme that lets customers earn rewards automatically when they shop locally. The programme has expanded from Perth to eight UK cities, driven over £900,000 in local spend, increased quarterly transaction volume by more than 31% on average, and boosted linked cards by 138% year on year.

Miconex

Colin Munro

Managing Director